Let’s taco ‘bout it
Personal project: Designing an app for a local artisan food truckCLIENTTaco TruckROLESLead UX/UI Designer & User Researcher
HOW CAN WE...Create an easy, fun & intuitive experience for the user, so that they come back and use the app again and again.
Background
Our Team was asked to develop a food ordering app for a local artisan taco truck who had been relying on third party apps — like seamless— for taking online orders. They wanted to create their own app to increase profit, promote the brand identity and communicate with customer’s direct.
Who are we designing for?
By analyzing the data we saw that most potential users were working adults whose busy lives did not allow them the time to plan and cook meals, and who were looking for ways to free up time for other interests that brought them joy.
Initial research revealed that in addition to convenience, these users were looking for healthy food choices, ease in ordering, reliability in delivery times, increasing likelihood of satisfaction, and cost constraints.
Meet Alfie:
ABOUT:AGE: 30
EDUCATION: College Graduate
HOMETOWN: NYC
OCCUPATION: Senior Accountant
Alf e is a mid career professional at a large accounting firm. He is very passionate about his work and was recently rewarded with a promotion.
“ I spend all day networking- sometimes I just don’t have any energy left at the end of the day for the things I love.”
Meet Reena:
ABOUT:AGE: 37
EDUCATION: College Graduate
HOMETOWN: NYC
OCCUPATION: Paramedic
Reena is single but shares custody of her daughter with her ex-partner. Her schedule is unpredictable- it alternates between day and evenings and can change week to week. When she has nights off -- she will take her daughter to soccer practice.
“ Dinner time is family time-- she knows she has my whole attention and my daughter really opens up to me”
The Process: Ideate
From paper wireframes to digital wireframes using Figma.
The Process: Usability Studies
Two rounds of usability studies were conducted with five users . The first study was completed with a lo-fidelity prototype. Information from this study was used to guide the design from wireframe to mock up.
The second study was conducted with a hi-fidelty prototype and revealed what aspects of the mock-up needed refining.
Live everyday like its Taco Tuesday...
Live everyday like its Taco Tuesday...
The product:
We wanted to give the app a fresh and fun look that would be simple to navigate for any audience. We wanted playful colors, a clear conversational tone and retro graphics to inspire a sense of familiarity and community.
Future Features
Customizable ratings and reviews for customers and food items.